In the film Ben Drew tries to get a message across toward the audience about young youths and society and how they ignore those brought up in less rich areas comparable to council estates, no schooling bad parenting and so on. All of the representations above the ideologies are represented throughout the film and interviews by Ben Drew as he explains why he has created this film and objective for his beliefs. He explains why he has performed this project to show a difference in society as he feels young youths are treated and represented unequally. There are numerous younger youths who stay in council estates who’re discriminated which result in unfavourable behaviour making the audience stereotype them. This is Ben Drew’s first undertaking which relates to society which suggests the audience that Drew is a profitable role model to teenagers as he was brought up in a council property too, due to this fact he would understand the victims and try help them get the message throughout to alter society. The fourth screengrab is a picture of Plan B holding an award and the caption being ‘Congratulations to Ben aka Plan B who took Best Male Act and Best Hip Hop/ Grime Artist on the MOBO’s final night’ this will likely attraction to the Ill Manors target audience as they might need to look on the video of hello accepting the award and his giving his speech.

The first screengrab is of his music video, this will appeal to his target market as they like his music and will wish to hearken to his new music and watch the video that goes with it. The construction of the Ted X lecture is vital by way of reaching his audience. As the director of Ill Manors Plan B had current a Ted X lecture regarding his ideologies and how the intertwine with Ill Manors, as effectively as the generalisations and stereotypes created by the media that are placed on young individuals immediately. The main goal of the Ted X lecture was to inform a higher class of audience about Ill Manors attempt in breaking the demonising stereotypes that the media has created in society. Facebook however doesn’t promote the film as effectively as twitter but does create word of mouth to float around and brief exclusive scenes from the movie have been posted on face e book to give the audience a taste on what the movies about. Facebook and Twitter hyperlinks are included on the website to attach with the followers and likewise to receive exclusive updates and completions held by Ben Drew or the institution.

Regarding the film Ill Manors, this appeals to those who watched the film, and people that are followers of Ben Drew. After you employ the app for a while, you will recognize the Not seen filter that you would be able to apply to avoid scrolling by means of films you’ve already watched. Using the music in the trailer reveals it as well with the channel reveals the hyperlink. The usage of the music in it as properly with the channel exhibits the hyperlink. An instance of the ill manors model on the web site is the use of synergy, it has been used many instances all through the website. The Old Monroe County Courthouse in Monroeville was used as a mannequin for the film set, since they could not use the courthouse due to the poor audio high quality within the courthouse. As light is shined via it, pulses of mild are interpreted by a sensor in a projector which are then translated into an analog audio signal that may played out of a speaker. 2.What examples can you discover of the Ill Manors brand on the web site homepage? The way in which during which this is finished firstly is thru having the music video from Ill Manors enjoying, and as an alternative of getting scenes from the film, they show one other facet to the truth of the film.

On the youtube channel, it exhibits the trailer of the film and embody some unique scenes that are within the film, by doing that is it helps promote the film. The youtube channel, PlanBuk helps cross promote the music that is in the film, this is completed through the use of clips and movies with and from the film. The PlanBuk Channel cross promotes the music movies with the film. All five posts on the page’s wall appeal to the Ill Manors target market as all of them have links to Plan B himself, his music movies or what he’s been doing. This is completed is by having the music video from Ill Manors enjoying, and instead of getting scenes from the film, they show another side to the truth of the film. As the youtube channel exhibits the trailer of the film, including unique scenes that are in the film, this clearly shows that they are selling the film. Find examples of synergy or cross promotion between the PlanBuk Youtube Channel and other media texts you have got studied as part of the case examine. How was the planbuk Youtube Channel used to promote the Ill Manors Film?